Indie Beauty Brand CEOs, Founders & Entrepreneurs! ... Should you incorporate Dupes into your product portfolio? Dupes are replicas of cosmetic products that are well-known in the market and highly desired by consumers. Dupes can contain virtually the same ingredients and sensorials as the Original, but are sold at a lower price point. Dupes now command [...]

Episode 5:  A Primer On Developing A Clean Beauty Brand! – Expanding Your Distribution Your products are now in the market, you’ve generated a nice base of repeat consumers and revenues are growing at a steady pace.  You have experimented with different marketing messages and have found one that seems to be resonating with your [...]

Episode 4:  A Primer On Developing A Clean Beauty Brand! – Manufacturing & Go To Market You have approved the prototypes developed by your Cosmetic Chemist and they are now undergoing Product Stability Testing, Preservative Challenge Testing, Skin Patch Testing, your Chemist or Regulatory Consultant has prepared a Cosmetic Ingredient Safety Report for Safety Substantiation, [...]

Episode 3 of 5: Primer On Developing A Clean Beauty Brand! – Your Business Model Depending on your capital resources you can choose your business model or your business model can choose you. For most new Beauty Entrepreneurs with limited capital resources, the business model that will make the most sense is Direct-To-Consumer (“DTC”) from your [...]

Episode 2 of 5: A Primer On Developing A Clean Beauty Brand! – Working With A Cosmetic Chemist and Allied Professionals To Develop Your Products & Brand Developing a cosmetic brand can involve a constellation of professionals who can help you bring your product to market. These include Cosmetic Chemist, Testing Labs for Preservative Challenge Testing [...]

Episode 1 of 5: A Primer On Developing A Clean Beauty Brand! As an aspiring Indie Beauty entrepreneur the first step in your quest to build a beauty brand is … Research! Step 1 - Identify your Consumer Persona. A Consumer Persona is a profile of your target customer. Some common personas are Clean Beauty Connoisseur, The Skinminimilist, [...]

Have you documented proof that your cosmetic products are safe? When it comes to product safety in the cosmetic industry, it's crucial to understand the approaches to skin patch testing. The FDA emphasizes the importance of using available safety data to support the safety of cosmetic products, drawing attention to sources like PubMed, TOXNET, and [...]

My Brand Is FDA Small Business Exempt, Do I Need Safety Substantiation? While MoCRA provides a small company exemption from FDA Product Registration, all companies regardless of size, must maintain on file a Safety Substantiation Dossier documenting that their products are safe for human use. This is the most significant new requirement in MoCRA affecting [...]

Choosing a Contract Manufacturer to manufacture your cosmetic products is one of the most critical decisions that a Beauty Brand/Entrepreneur will make in building your Brand.  Your relationship with your Contract Manufacturer is a long-term working relationship, so one that you should choose carefully.  Here are some tips on choosing the right Contract Manufacturer [...]

Did you know that Pet Care Grooming Products are not regulated by the FDA and the List Of Ingredients does not have to comply with the same FDA Labeling Rules as for human cosmetic products? This is the reason when reading a Pet Care Grooming Product List Of Ingredients you will often see ingredients listed [...]